Aaru

Multi-agent AI simulation platform that generates large synthetic populations to forecast how real people will behave, positioned as an alternative to surveys, polls, and focus groups. Aaru spins up thousands of AI agents grounded in proprietary and public data to model the decisions of hard-to-reach groups — high-net-worth households, policymakers, GLP-1 users — and to test scenarios that have not yet happened, such as new products, pricing, or policy. Its Lumen product returns decision-ready segmentation and strategic analysis for operators across market research, consumer brands, and political polling. Founded in March 2024 by Cameron Fink, Ned Koh, and John Kessler. Notable validations include predicting the New York Democratic primary within 371 votes and recreating EY's Global Wealth Research Report overnight; clients and partners include Accenture, EY, McDonald's, and Interpublic. Raised a Series A led by Redpoint Ventures in December 2025 — a multi-tier structure carrying a $1B headline valuation — with earlier backing from A*, Abstract Ventures, General Catalyst, Accenture Ventures, and Z Fellows.