Ada

Ada develops an AI-native customer service automation platform that autonomously resolves customer inquiries across channels and languages, built around AI models and agents rather than human seats, with handoff to human agents for complex cases. Founded in 2016 in Toronto by CEO Mike Murchison and David Hariri, who built the product after working as customer service agents, the company integrates with helpdesk and contact-center systems including Zendesk, Salesforce, and Amazon Connect. Customers include Zoom, Square, Verizon, Telus, Upwork, and Shopify. Ada raised a $130M Series C in May 2021 led by Spark Capital with Tiger Global at a $1.2B valuation, bringing total funding to roughly $200M.