Marketing & GTM Analytics
This role serves as the strategic and operational backbone of AI company go-to-market teams, designing measurement frameworks that connect marketing spend to pipeline and revenue outcomes. Practitioners build attribution models, manage complex marketing technology stacks, and translate funnel data into executive narratives that drive budget allocation and campaign optimization decisions. They distinguish themselves by combining deep analytical rigor—whether through multi-touch attribution, incrementality testing, or marketing mix modeling—with hands-on infrastructure work, often owning data pipelines, dashboards, and automation across tools like Marketo, Salesforce, and modern data warehouses. These roles typically sit within dedicated Marketing Operations or GTM Analytics teams that partner closely with both marketing leadership and cross-functional stakeholders in sales, product, and finance, serving as the trusted data authority that enables the entire revenue organization to operate on clean, well-defined metrics.
Skills
What companies are looking for in this role.
Developing metrics frameworks and KPIs for marketing impact measurement
Building and maintaining attribution models to measure marketing influence on pipeline and revenue
Creating dashboards and reporting frameworks for marketing performance measurement
Analyzing customer journey and funnel performance optimization
Conducting campaign performance analysis and optimization
Designing and analyzing marketing experiments across paid, organic, and lifecycle channels
Managing campaign setup, tracking, and taxonomy across multiple platforms
Managing marketing technology stack and integrations
Building predictive models for customer lifetime value and lead scoring
Supporting annual planning and forecasting with data-driven insights
Building data pipelines and ensuring data quality across marketing systems
Implementing marketing mix modeling for budget allocation and channel optimization
Conducting root cause analysis of performance anomalies and trends
Performing causal inference analysis and incrementality testing
Leveraging AI tools and LLMs to automate insights and improve productivity
Building agentic workflows and automated intelligence systems for scalable analysis
Implementing AI-powered processes for marketing automation and efficiency
Creating automated alert systems and anomaly detection for performance monitoring
Partnering cross-functionally with marketing, sales, and operations teams
Translating complex analytical findings into actionable business recommendations
Presenting insights to executive leadership and non-technical stakeholders
Managing stakeholder expectations and prioritizing analytical requests
Leading and mentoring analytics team members
Technology
The tools and technologies that define this role.
Open Jobs
25 open Marketing & GTM Analytics jobs across 16 companies.
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