Marketing & GTM Analytics
This role serves as the strategic and operational backbone of AI company go-to-market teams, designing measurement frameworks that connect marketing spend to pipeline and revenue outcomes. Practitioners build attribution models, manage complex marketing technology stacks, and translate funnel data into executive narratives that drive budget allocation and campaign optimization decisions. They distinguish themselves by combining deep analytical rigor—whether through multi-touch attribution, incrementality testing, or marketing mix modeling—with hands-on infrastructure work, often owning data pipelines, dashboards, and automation across tools like Marketo, Salesforce, and modern data warehouses. These roles typically sit within dedicated Marketing Operations or GTM Analytics teams that partner closely with both marketing leadership and cross-functional stakeholders in sales, product, and finance, serving as the trusted data authority that enables the entire revenue organization to operate on clean, well-defined metrics.
Measured across 11 of 12 open postings.
“creating reusable programs, tools, agents, skills, and workflows that let sales and clients access high-quality Marketing Science support at scale”
“Use Claude, Codex, and other AI tools to speed up analysis, improve workflows, and help build internal analytics products.”
“Apply leading AI technologies and platforms to improve analytical workflows, accelerate discovery, and develop scalable data and insight products”
“You are AI forward: you can vibe code applications to supplement core tooling, you achieve personal ROI from CLI and agents”
Skills
What companies are looking for in this role.
Marketing and GTM measurement and attribution
Analytics data modeling
Business insight analysis
Product analytics & experimentation
Dashboarding and self-service analytics
SQL query development
Data pipeline engineering
Predictive modeling and forecasting
Experimentation and causal inference
AI workflow automation
Hands-on AI tool fluency
Cross-functional collaboration
Executive data storytelling
Technology
The tools and technologies that define this role.
Open Jobs
12 open Marketing & GTM Analytics jobs across 10 companies.
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