Content & Social Media Manager
This role develops and executes content strategies that translate complex AI capabilities, product innovations, and company narratives into compelling stories across owned and social channels. Unlike purely social-focused roles, this position bridges editorial leadership with demand generation, combining long-form thought leadership and technical storytelling with community-building efforts to reach developers, enterprises, and industry audiences. Typically embedded within marketing or communications teams at AI infrastructure and product companies, this role partners closely with product, research, and GTM functions to identify high-impact narrative moments and ensure content drives both brand authority and measurable business outcomes.
Skills
What companies are looking for in this role.
Developing and executing social media strategy across multiple platforms and audience segments
Creating engaging written content including posts, threads, and copy optimized for social platforms
Building and managing community engagement through direct interaction and relationship development
Translating complex technical and product concepts into accessible, clear messaging for diverse audiences
Defining brand voice, tone, and narrative direction across all communications channels
Developing content calendars and editorial plans with clear themes, pillars, and publishing cadence
Analyzing social media performance metrics and using data to inform strategy adjustments
Managing cross-functional partnerships with product, marketing, comms, and leadership teams
Creating derivative content and repurposing assets across multiple formats and channels
Monitoring social listening and sentiment to identify trending conversations and competitive intelligence
Building founder personal brands and enabling leaders to communicate authentically on social platforms
Responding rapidly to misinformation, FUD, and sensitive topics while managing brand reputation
Growing organic social presence from early stage to meaningful distribution channel
Building editorial properties and long-form publishing programs with consistent quality standards
Developing and managing creator partnerships and influencer relationships
Integrating artificial intelligence tools into content creation and workflow processes
Building AI-scaled content initiatives and scalable content frameworks using machine learning
Demonstrating practical expertise with AI products and tools to craft compelling narratives
Implementing AI answer engine optimization and content strategies for next-generation search
Collaborating with design and creative teams to produce high-quality multimedia content
Operating with ambiguity and moving quickly with incomplete information to ship fast
Maintaining cultural awareness and sensitivity to platform-specific norms and unwritten rules
Exercising editorial judgment and strong opinions about quality and what stories matter
Communicating with clarity and precision across technical and non-technical stakeholders
Building and scaling teams while developing talent and maintaining quality standards
Technology
The tools and technologies that define this role.
Open Jobs
43 open Content & Social Media Manager jobs across 32 companies.
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