Content & Social Media Manager
This role creates and distributes content across multiple formats and channels to build awareness and engagement for AI products, translating complex technical concepts into compelling narratives that resonate with developers, founders, and enterprise audiences. The Content & Social Media Manager produces everything from social posts and thought leadership to customer stories, guides, and campaign materials, often working hands-on across writing, editing, and strategy. What sets this work apart is the deep product knowledge required—these professionals must understand the AI capabilities they're explaining, work closely with technical teams and founders, and measure success not just in vanity metrics but in driving real business outcomes like pipeline, community growth, and category positioning. Typically embedded in fast-growing AI companies with small, scrappy content teams, these roles sit at the intersection of product marketing, communications, and community building.
Measured across 38 of 38 open postings.
This role is advertised at one level, so a single figure for the role would describe none of them. Experience and pay are the midpoints for each level on its own.
| Level | Share | Median years | Median pay |
|---|---|---|---|
| Mid | 50%(19) | 4 | $180k |
A dash means too few postings stated it to report a midpoint. Most companies do not publish a salary band, so pay is indicative rather than a market rate. 5 levels with fewer than 10 open postings are not shown.
“champion Runway's presence in AI-generated answers”
“track how that presence shows up in AI answers”
“comfortable enough with AI/infrastructure concepts to write copy”
“Experience using AI writing and productivity tools thoughtfully to support content creation and scale”
Requirements are a share of every open posting, so a role missing from this list is one where almost nobody asks. Work mode is different: many postings never say, so that figure counts only the ones that do. A posting stops being advertised when it is filled, cancelled or reorganised, so read the last figure as how long these stay on the market, not as time to hire.
Skills
What companies are looking for in this role.
Content strategy and editorial planning
Social media strategy
Community program management
Content and learning analytics
Video and multimedia production
Brand strategy and identity
Content operations and governance
Customer advocacy and storytelling
Growth experimentation and CRO
Developer advocacy and technical content
Demand generation programs
Product positioning and messaging
Technical narrative translation
Campaign creative direction
Hands-on AI tool fluency
AI-assisted content production
AI search and answer optimization
Writing and editorial judgment
Cross-functional collaboration
Technical team leadership and mentoring
Technology
The tools and technologies that define this role.
Open Jobs
38 open Content & Social Media Manager jobs across 28 companies.
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