Field Marketing Manager
This role orchestrates regional field programs—from executive dinners and conferences to account-based marketing initiatives—that generate pipeline and accelerate deals for enterprise AI buyers. Unlike broader demand generation roles, Field Marketing Managers are deeply embedded with sales teams, designing every program around specific account priorities and conversion metrics rather than brand awareness. They sit in cross-functional teams within GTM organizations, balancing strategic program design with hands-on execution, vendor management, and rigorous attribution to demonstrate business impact.
Measured across 58 of 60 open postings.
This role is advertised at 3 levels, so a single figure for the role would describe none of them. Experience and pay are the midpoints for each level on its own.
| Level | Share | Median years | Median pay |
|---|---|---|---|
| Mid | 29%(17) | 5 | — |
| Senior | 36%(21) | 7 | — |
| Manager | 26%(15) | 5 | — |
A dash means too few postings stated it to report a midpoint. Most companies do not publish a salary band, so pay is indicative rather than a market rate. 2 levels with fewer than 10 open postings are not shown.
“You explore AI tools yourself and can turn complex capabilities into useful, credible consumer stories”
“Be AI-fluent and actively work AI tools into day-to-day workflows to move faster on planning, reporting, and campaign execution”
“AI fluency: You have deep, first-hand experience experimenting with new AI tools, and are passionate about staying on top of fast-moving industry trends”
“Tangible experience leveraging AI to drive outsized impact.”
Requirements are a share of every open posting, so a role missing from this list is one where almost nobody asks. Work mode is different: many postings never say, so that figure counts only the ones that do. A posting stops being advertised when it is filled, cancelled or reorganised, so read the last figure as how long these stay on the market, not as time to hire.
Skills
What companies are looking for in this role.
Demand generation programs
Field and regional marketing
Account-based marketing
Event program management
Go-to-market strategy
Marketing and GTM measurement and attribution
Campaign creative direction
Product positioning and messaging
Market and competitive intelligence
Customer advocacy and storytelling
Content strategy and editorial planning
Partner and co-marketing programs
Marketing operations and martech
Partner and channel ecosystem development
Revenue analytics and reporting
Hands-on AI tool fluency
Cross-functional collaboration
Technical team leadership and mentoring
Technology
The tools and technologies that define this role.
Open Jobs
59 open Field Marketing Manager jobs across 32 companies.
Other Marketing roles
Senior marketing leaders who set overall marketing strategy, manage multi-discipline marketing teams and budgets, and own the marketing function at the company or regional level. Covers CMOs, VPs of Marketing, Heads of Marketing, and regional Marketing Directors with broad marketing scope.
Drives go-to-market strategy, positioning, and messaging for products and solutions.
Owns acquisition, activation, and retention funnels through performance marketing, lifecycle campaigns, and data-driven experimentation.
Manages brand identity, public relations, corporate communications, media relations, and external-facing communications. Covers brand managers, PR managers, corporate communications leads, executive communications managers, research communications, and press relations.
Creates and distributes content across owned and social channels to build audience engagement and brand awareness.