Applied Methods
~The MetaMarketingMarketing Leadership

Marketing Leadership

Senior marketing leaders who set overall marketing strategy, manage multi-discipline marketing teams and budgets, and own the marketing function at the company or regional level. Covers CMOs, VPs of Marketing, Heads of Marketing, and regional Marketing Directors with broad marketing scope.

$ titles --canonical
Chief Marketing OfficerVP of MarketingVP MarketingHead of MarketingMarketing DirectorMarketing Director EMEADirector of MarketingHead of Web MarketingHead of Web
Open Jobs10
Companies Hiring7
$02

Skills

What companies are looking for in this role.

$ skills --core

Developing comprehensive go-to-market strategies across regions, segments, and customer personas

95%

Building and leading high-performing marketing teams across geographically distributed locations

95%

Driving pipeline generation and revenue growth through marketing initiatives and campaign execution

95%

Partnering with sales leadership to align messaging, positioning, and customer journey experiences

90%

Analyzing marketing dashboards and metrics to optimize conversion funnels and ROI

90%

Designing and executing account-based marketing strategies for enterprise customers

85%

Setting and tracking marketing KPIs including MQLs, pipeline generation, conversion rates, and budget allocation

85%

Hiring, onboarding, and developing talent within marketing organizations

85%

Managing marketing budgets and resources to maximize reach, adoption, and impact

80%

Managing marketing technology stacks including analytics platforms and marketing automation tools

80%

Planning and executing multi-channel marketing campaigns across email, events, social media, and digital platforms

80%

Implementing succession planning and career pathing strategies to build organizational bench strength

75%

Defining market positioning and competitive messaging for technical or complex products

75%

Conducting market analysis and segmentation to identify growth opportunities

75%

Developing thought leadership and content strategies to establish market authority

70%

Collaborating with product, engineering, and design teams to prioritize roadmaps and feature development

70%

Translating complex technical concepts into compelling narratives for target audiences

70%

Establishing category-defining brand positioning in emerging or competitive markets

65%
$ skills --emerging

Building community engagement and representing organizations in developer communities and conferences

60%
$ skills --soft

Delivering compelling executive presentations and business reviews to senior stakeholders

85%

Building trusted strategic partnerships with cross-functional leaders across sales, product, and customer success

85%

Fostering cultures of innovation, accountability, and data-driven decision-making across teams

80%

Operating with autonomy and ownership in high-growth, fast-paced environments

80%

Thriving in ambiguity and translating business strategy into executable marketing plans

75%
$03

Technology

The tools and technologies that define this role.

$ tech --platform
HubSpotmoderate
LinkedInmoderate
Salesforcemoderate
Marketolow
Slacklow
$ tech --tool
Google Analyticsmoderate
Lookerlow
Tableaulow
$ tech --concept
Demand generationvery high
Account-based marketinghigh
Content marketinghigh
Event marketinghigh
Marketing automationhigh
Product marketinghigh
Web analyticshigh
Artificial intelligencemoderate
Community managementmoderate
Developer relationsmoderate
Blockchainlow