Events Marketing Manager
This role executes Artificial Intelligence company events—from webinars and product launches to customer conferences and sponsored activations—with focus on demonstrating complex AI capabilities to technical and business audiences. Managers in this position own the full lifecycle from strategy and speaker recruitment through live production and ROI measurement, often serving as both organizer and on-stage presenter to bring AI products to life. What distinguishes this work is the deep product knowledge required; these managers must understand their AI systems cold enough to translate sophisticated technical features into compelling narratives that drive qualified pipeline and customer activation. This role typically sits within marketing teams at scaling AI companies, collaborating closely with Product, Sales, Engineering, and Customer Success to turn events into repeatable demand-generation engines.
Measured across 26 of 27 open postings.
“You're also excited to use AI in your own work and help the team discover better ways to plan, create, and deliver experiences.”
“Demonstrated understanding of how AI drives business value. You champion AI adoption, encourage AI-forward thinking within your team”
“As part of an AI-native company, you will use AI tools throughout research, briefing, editing, repurposing, reporting to move faster”
“Know the product cold. Develop a deeper working knowledge of our products than anyone else in events, using new features as they ship”
Skills
What companies are looking for in this role.
Event program management
Demand generation programs
Marketing and GTM measurement and attribution
Supplier and vendor management
Campaign creative direction
Process design and improvement
Go-to-market strategy
Budget control and financial modeling
Community program management
Field and regional marketing
Operational metrics and analytics
Partner and co-marketing programs
Customer advocacy and storytelling
Program and project management
Creative production operations
Content strategy and editorial planning
Cross-functional collaboration
Technical communication
Technology
The tools and technologies that define this role.
Open Jobs
27 open Events Marketing Manager jobs across 22 companies.
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