Marketing Operations & Analytics
Marketing Operations & Analytics roles at AI companies own the systems and reporting that connect marketing investment to pipeline and revenue—marketing automation platforms, CRM configuration, lead routing and scoring, attribution models, and the dashboards that surface campaign performance. In practice, the role frequently extends into hands-on demand-generation work, particularly paid-media campaign management, lead-funnel optimization, and lifecycle program execution—the boundary with demand generation is blurry, with many companies expecting one team or person to cover both. These roles typically sit within marketing operations or RevOps functions, partnering with sales operations, finance, and demand generation to keep marketing data clean and decisions data-driven.
Measured across 11 of 11 open postings.
“Comfortability using AI tools to automate manual tasks and move faster”
“Build AI-assisted tooling and automated workflows that turn recurring operational work into repeatable, reliable processes”
“Automate with AI: use AI to streamline how work flows and cut manual overhead across the operation”
“equally comfortable in no-code and low-code platforms (Zapier, Make, n8n) and writing custom code (Python or JavaScript)”
Skills
What companies are looking for in this role.
Marketing operations and martech
GTM systems and CRM operations
Process design and improvement
Data quality and governance
Marketing and GTM measurement and attribution
Demand generation programs
Budget control and financial modeling
Systems integration and APIs
AI workflow automation
Cross-functional collaboration
Technical team leadership and mentoring
Technology
The tools and technologies that define this role.
Open Jobs
11 open Marketing Operations & Analytics jobs across 11 companies.
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