Marketing Operations & Analytics

Administering and configuring marketing automation platforms and CRM systems

Integrating and maintaining data flows across marketing technology stacks

Analyzing marketing program performance and attributing pipeline to marketing investments

Establishing metrics frameworks and reporting infrastructure for marketing programs

Designing and implementing marketing campaign templates and standardized processes

Managing lead routing logic and lead quality assurance workflows

Optimizing campaign performance toward pipeline and revenue outcomes

Monitoring and debugging marketing operations issues including MQL/MQA quality and routing

Conducting attribution analysis and multi-touch measurement across complex sales cycles

Managing project lifecycle from initiation through closure including scope, timeline, and resource planning

Managing paid media strategy across search, social, display, and retargeting channels

Managing budget planning, pacing, and forecasting to maximize marketing ROI

Analyzing funnel metrics including customer acquisition cost, lifetime value, and conversion rates

Handling data quality, standardization, and hygiene across marketing systems

Developing and implementing playbooks, governance frameworks, and operational standards

Designing and executing structured experiments across marketing channels and tactics

Managing email deliverability, sender reputation, and compliance requirements

Analyzing market data and customer insights to inform strategic decisions and experimentation

Building visibility and transparency across marketing calendar and campaign inventory

Translating business requirements into technical specifications and implementation plans

Establishing audience segmentation and targeting strategies for paid media campaigns

Developing detailed project timelines, workback schedules, and milestone tracking

Building AI-powered workflows and automation to eliminate manual marketing work

Deploying machine learning and AI capabilities across marketing operations and analytics

Evaluating and scaling emerging paid media channels and technologies

Orchestrating cross-functional teams and managing dependencies to deliver marketing programs

Communicating complex data insights to executives and stakeholders through dashboards and reporting

Partnering with Revenue Operations and Finance on planning, forecasting, and resource decisions

Identifying and implementing process improvements and system optimizations

Managing external agency partners and vendor relationships